Tokyo - TOYOTA MOTOR CORPORATION (TMC) announces that it will release a new
grade of its second-generation "Prius" aimed mainly at fleet customers. The
competitively priced "EX" Prius is to be sold through "Toyota" and "Toyopet"
dealer channels, starting on June 8.
The EX will be available in three colors-Super White II, Silver Metallic and
Black-with a gray interior, and will come with a color-coded front grill. It
will feature the same basic safety and comfort elements of the "G" and "S"
grades that it replaces, such as dual-stage Supplemental Restraint System (SRS)
airbags up front and an electric inverter-controlled automatic air-conditioning
system with humidity sensor.
But hubcaps, front fog lights and other equipment have been made dealer options,
rather than standard, to better suit fleet users' needs.
The total monthly sales target is 2,000 units.
Manufacturer's Suggested Retail Price (Prices in Hokkaido and Okinawa differ)
Grade Hybrid System Powertrain Price* (including
EX THS II (Toyota Hybrid System II) Front-engine,
front-wheel drive 1,890,000 yen
*Excludes recycling fees
Source: Toyota viaautoblog