The Japanese brand has announced the premiere of the Toyota Auris HSD full hybrid concept at the IAA show in Frankfurt this month. The Toyota Auris HSD is the first introduction of the company's full hybrid technology to a mainstream model.
* World Premiere of the Auris HSD Full Hybrid Concept
* New Prius Plug-in Hybrid Concept, European Premiere of the new Land Cruiser
* iQ show cars (iQ for Sports and iQ Collection)
The first Toyota highlight for the Frankfurt Motor Show will be the World Premiere of the Auris HSD Full Hybrid Concept. This represents a milestone in Toyota's strategy: introducing Toyota's full hybrid technology to a mainstream model, and the first step in the deployment of Hybrid Synergy Drive (HSD) across the company's model range.
Frankfurt will also stage the European Premiere of the iconic, all-new Toyota Land Cruiser, which will go on sale in the 4th quarter of 2009.
Finally, two customised iQ show cars (iQ for Sports and iQ Collection) will give a glimpse of a future ‘iQ World' and demonstrate the possibility for customers to personalise their cars.