CITROËN has an ambitious objective with the new CITROËN C3: to renew a best-selling car that has sold in more than 2 million units. Frédéric Banzet, Managing Director of CITROËN, said, “This is a major launch for the Marque and gives us the means to achieve our ambition of further increasing market share, with both private and professional customers.”
To do so, CITROËN has taken the best of the C3 and moved it up a notch. The brand’s new ‘Visiodrive’ has what it takes to succeed:
* a unique, prestigious personality, with tauter styling and high-quality fit and finish that sets a new standard in the segment;
* intelligent architecture for unrivalled interior space, while remaining one of the most compact cars on the market, with exterior dimensions that buck today’s trend of ‘always more’ without actually having less;
* astonishing and responsible road behaviour, with overall performance improved in terms of driving pleasure and ride comfort, in town and out on the open road. Fuel consumption is controlled for all powertrains and accompanied by an ambitious CO2 reduction programme.
With these segment-beating features, the new CITROÂN C3 becomes a leading choice as main family car or core fleet vehicle.
But the new C3 does more than that. With its Zenith windscreen, itis unique. Boosting brightness and visibility, it brings ”Visiodrive‘ passengers an all-new motoring experience.
With the new C3, CITROËN opens the door to a new automotive world, one where reason and responsibility go hand in hand with new motoring pleasures. And new emotions.“ Vincent Besson, Director of Products and Markets Strategy, CITROËN.
New C3 will be manufactured in France at the Aulnay and Poissy production sites and be launched from November 2009.