2010 Toyota 4Runner Add to Rich Heritage With More Power, Better MPG

TORRANCE, Calif. (September 24, 2009) When the first Toyota 4Runner sport

utility vehicle (SUV) was launched back in 1984 it was a revolutionary new

vehicle based on the mechanics of the four-wheel-drive Toyota pickup truck. The

4Runner combined the versatility and go-anywhere ability of four-wheel-drive

with the comfort and utility found in passenger cars.

Twenty-five years, four generations and more than 1.5 million sales later, the

4Runner continues to evolve while remaining close to its roots. The all-new

fifth-generation 4Runner is even more rugged and athletic, and packed with more

power and better mileage. A completely redesigned interior and unique cargo area

make the newest 4Runner smarter, more comfortable, and more versatile than ever.

"Backed by a quarter-century of heritage combined with the integration of the

latest comfort, convenience and performance technologies, the all-new

fifth-generation 4Runner has evolved into one of the most advanced mid-sized

truck-based SUV's on the market while at the same time staying true to its roots

as a rugged and durable off-roader," said Bob Carter, group vice president and

general manager of Toyota Division.

More rugged than the Highlander and more versatile than the FJ Cruiser, the

4Runner combines the toughness and durability of body-on-frame construction with

multi-use design that excels at a wide variety of tasks.

The newest 4Runner is taller, wider and longer for 2010, and is available in a

variety of configurations. It will be offered in three models, top-of-the-line

Limited, a well-equipped SR5, plus a Trail grade for those who require maximum

off-road capability.

Drivetrain configurations include rear wheel 4x2, part-time 4x4 and full-time

multi-mode 4x4 with a locking center differential. All 4x4 models are equipped

with a 4.0-liter V6 mated to a five-speed ECT-i automatic transmission. The 4x2

models will be equipped with either a 2.7-liter four-cylinder engine mated to a

four-speed ECT automatic or the 4.0-liter V6 with the five-speed ECT-i

automatic. Optional third-row seats allow for up to seven-person capacity.

2010 Toyota 4Runner SR5

Exterior Styling

The design strategy for the new 4Runner emphasizes a more rugged, powerful

stance. Large diameter wheels and tires were added to not only improve off-road

performance, but also enhance the 4Runner's truck-based characteristics. In

addition to its styling emphasis on ruggedness and outdoor adventure, the new

design utilizes a combination of Toyota's classic boxy form and progressive


All 4Runner grades feature rugged new bumpers and wider shoulders, with newly

designed head- lamp and tail-light systems, which offer a newly-minted,

technical design quality and better nighttime performance. The front ends square

fender flares meld with a muscular profile that links with a beefy and square

rear bumper and back door.

Aluminum alloy wheels are 17-inches in diameter on SR5 and Trail grades and

20-inches on the Limited, and include a full size spare.

In addition to its distinctive front grille, the SR5 grade also adopts

overfenders and mud guards to help tackle inclement weather and off-road

conditions. A roof rack comes standard for hauling equipment for outdoor


The Trail grade is designed to maximize off-road performance with a superior

approach and departure angles, high ground clearance, and an array of functional

upgrades for the most demanding active outdoor enthusiast. It can be

distinguished by a unique hood scoop, unique 17-inch wheels, black outer

mirrors, front and rear bumper guards and dark smoke treatment on the head and

tail lamps.

The Limited and SR5 grades add to the muscular design with special touches that

provide a premium appearance. The front end includes a chrome-plated front

grille insert, fog lamp bezel and front bumper molding. Front and rear

overfenders and side skirts are color-keyed. Chrome plating is also found on the

side molding, roof rack and rear bumper.

Turn signals on SR5 and Limited V6 grades are now incorporated into the outside

mirrors, along with puddle lamps.

4Runner is available in six exterior colors. Three new colors, Shoreline Blue

Pearl, Magnetic Gray Metallic and Classic Silver Metallic, join carryovers

Blizzard Pearl, Salsa Red Pearl and Black.

2010 Toyota 4Runner SR5

New Engine Choices

The 2010 4Runner is powered by a new 4.0-liter V6, which now generates 270

horsepower and 278 lb-ft of torque. Through the use of advanced engine

management that includes dual independent Variable Valve Timing with

intelligence (VVT-i), the new 4.0-liter engine offers the best of both worlds,

adding more power while improving efficiency. For 2010, the new V6 engine

produces 34 horsepower more than the prior V6, and 10 horsepower more than the

optional V8 of the previous generation.

Additional mileage improvements have come from careful attention to wind flow,

reducing aerodynamic drag to a Cd of 0.365. EPA-estimated mileage improves from

16 city and 21 highway to 17 city/23 highway for the 4x2, and from 16 city and

20 highway to 17 city/22 highway for 4x4 models. Both achieve an EPA-estimated

19 mpg combined, an improvement of more than five percent. With the new

4.0-liter engine, maximum towing capacity is 5,000 pounds.

In addition to the upgraded V6 engine, a proven 2.7-liter four-cylinder engine

with VVT-i is available on the 4x2 SR5 model. The gutsy DOHC, 16-valve 2.7 makes

157 horsepower and 178 lb-ft of torque. Mated to a four-speed automatic

transmission with 2.80:1 first gear and 0.753 overdrive 4th, the 2.7 delivers 18

city/23 highway mpg.

2010 Toyota 4Runner Trail

4x4 Capability Designed-In

To build on its tradition of rugged body-on-frame construction, the newest

4Runner shares the same platform as the FJ Cruiser. Extensive frame and body

reinforcements have been added, using high-tensile materials to add strength

without adding weight. SR5 and Trail 4x4 models have a two-speed lever-operated,

part-time system with neutral position, while the 4Runner Limited is equipped

with full-time, four-wheel-drive with a locking center differential and employs

a three-mode, center console-mounted switch. The new 4Runner is also equipped

with a stronger rear differential over the previous model, thanks to a gear ring

that has increased in size from 7.87 to 8.18 inches.

To enhance grip, the A-TRAC system is now standard equipment on all 4x4 models.

The system can distribute driving force to any one wheel in contact with the

ground, making terrain irregularities and slippery patches transparent to the

driver. An electronic-locking rear differential is standard on the Trail grade.

Axles house 3.73 gears, or 4.56:1 with the 2.7-liter engine and the differential

housings have improved seals for better resistance to mud and water.

An array of advanced features, formerly only available in the Land Cruiser,

further boosts off-highway capabilities. The Trail grade offers Toyota's Kinetic

Dynamic Suspension System (KDSS) as an option. KDSS radically improves

terrain-following ability by disconnecting stabilizer bars to allow for more

axle travel, and better suspension articulation in slow, difficult terrain.

Toyota's Crawl Control (CRAWL) feature is standard on the Trail grade. CRAWL is

an adjustable electro-mechanical system that can be tuned to match the terrain

by selecting any of five speed levels. The system maintains an appropriate speed

that keeps the vehicle under control and minimizes the load on drivetrain and

suspension components. The CRAWL feature helps make traversing difficult terrain

easier and safer. With the transfer case shifted into low range, Crawl Control

regulates engine speed and output (along with braking force), to propel the

vehicle forward or in reverse at one of the five low-speed settings. This allows

the driver to maintain focus while steering over very rough level ground or

steep grades, without having to also modulate the throttle, or brake, pedals.

The Trail grade also features a Multi-Terrain Select system which allows the 4x4

operator to dial in wheel slip control to match the terrain. In loose terrain

such as mud and sand, more-than-normal wheel slip is permitted, allowing

wheel-spin to work in the vehicle's favor. On bumpy moguls, or solid rock, wheel

slip is minimized and the system acts more like a limited slip. The Mogul

setting is for any extremely uneven terrain, such as V-ditches, slopes, and

ridges, uphill or down.

All 4Runner 4x4 models are standard-equipped with Downhill Assist Control (DAC),

which is designed to augment the low-speed ascending ability of low-range by

holding the vehicle to a target speed with no driver intervention. All V6

4Runner models come standard with Hill-start Assist Control (HAC), which

provides additional control for off-road driving by helping to keep the vehicle

stationary while starting on a steep incline or slippery surface.

On-Road Driving Dynamics

The new 4Runner may be a truck-based SUV, but it offers the kind of drivability

and riding comfort more often associated with car-based platforms.

Coil springs over gas shocks are used at all four corners for a comfortable ride

and controlled handling. A double-wishbone independent front suspension,

combined with new, variable-flow rack and pinion steering, makes for precise

control on demanding roadways. The four-link rear suspension minimizes rear axle

hop and assures a smooth ride for back seat passengers.

The Limited grade comes standard with an X-REAS suspension system that further

improves performance, comfort and control. X-REAS automatically adjusts the

damping force of shocks when driving over bumpy surfaces, or when cornering. The

system uses a center control absorber to cross-link shocks on opposite corners

of the vehicle, substantially reducing pitch and yaw by offsetting opposing

inputs. With X-REAS the new 4Runner corners flatter, smoother, and handles

choppy pavement more easily.

Every Safety Precaution Considered

On-road vehicle dynamics are further enhanced by a suite of high-performance,

state-of-the-art safety systems. Standard on 4Runner is Toyota's Star Safety

SystemTM, which includes Vehicle Stability Control (VSC) with traction control (TRAC),

an Anti-Lock Brake System with Electronic Brake-force Distribution (EBD) and

Brake Assist. Vehicle Stability Control (VSC) helps to ensure stability by

compensating for oversteer or understeer. The system uses selective braking and

modulated engine output to keep the vehicle in line with the driver's intended

course. On 4x2 vehicles, the Auto LSD (Limited Slip Differential) system allows

for better traction on slippery sections of roadway.

The four-wheel ABS with EBD provides the 4Runner anti-lock stopping control with

optimal brake proportioning, whether the vehicle is loaded or unloaded.

Hill-start Assist Control (HAC), standard on all 4x4 models and the 4x2 V6,

suppresses backward roll when switching from brake to accelerator. All 2010

4Runners have active headrests for driver and passenger, three-point seat belts

for all seats, an energy-absorbing body structure and an energy-absorbing hood

to help protect pedestrians.

A system of eight standard airbags includes front, side-mounted and knee airbags

for the driver and front passenger, and side curtain airbags for the second and

third row.

The 2010 4Runner now offers the new Safety ConnectTM telematics system.

Available by subscription, with or without the optional navigation system,

Safety Connect offers four safety and security features: Automatic Collision

Notification, Stolen Vehicle Location, Emergency Assistance Button (SOS), and

Roadside Assistance.

In case of either airbag deployment or severe rear-end collision Automatic

Collision Notification is designed to automatically call a response center. If a

response agent cannot communicate with the occupants, the agent can contact the

nearest emergency-services provider to dispatch assistance.

Pushing the in-vehicle "SOS" button allows drivers to reach the response center

to request help in an emergency as well as for a wide range of roadside

assistance needs. If a 4Runner equipped with Safety Connect is stolen, after a

police report is filed and the driver contacts the response center, agents can

work with local authorities to help locate and recover the vehicle.

Safety Connect is standard, factory-installed hardware on the 4Runner Limited

and available via an active subscription. An included one year trial

subscription will be offered on equipped new vehicle purchases.

A rear-view monitor system is standard on Limited and Trail grades and optional

on the SR5. The system displays in the rear-view mirror, helping to keep track

of hard-to-see objects to the rear of the vehicle. A rear clearance sonar system

is standard on SR5 models.

Everyday Convenience and Utility

The all-new 4Runner has been thoughtfully equipped with features and systems to

create a comfortable travel space, allowing for convenient operation in everyday


The larger interior has been completely redesigned with comfort and utility in

mind. The front seats have a greater range of adjustment, both vertically and

front to rear.

A bright, highly visible dash houses speedometer, tachometer, voltage, fuel and

temp gauges, plus a combination meter that offers multiple functions. An

Eco-Driving feedback system allows the driver to manage fuel consumption in real

time. Within easy reach of the driver is an overhead console that organizes the

off-road control switches into one location. Features like a compass indicator

and outside temperature display add functionality in outdoor settings.

A manual climate control air conditioning system is standard on SR5 and Trail

grades. An automatic dual zone climate control air conditioning system is

standard on the Limited. The system features driver and passenger independent

temperature controls, providing separate comfort levels.

For second-row passengers, a newly sculpted front seat-back shape provides

additional knee space. A center armrest has been added, and the second-row seats

now individually recline up to 16 degrees in four steps.

Third-row seating has been enhanced with a larger, more supportive seating area.

Access to the third row has been improved by splitting the second-row seats into

a 40/20/40 configuration and adopting a one-touch walk-in function.

A rich leather interior is standard on the Limited grade and optional on SR5.

The interior sports newly designed interior color schemes, using Black (Limited

only), and Sand Beige. Graphite and Sand Beige fabric is standard on SR5 and

Trail. Water-resistant fabric seats are standard equipment of Trail models.

Cargo-Carrying Versatility

The cargo area has been re-engineered to be more versatile than any SUV on the


More cargo space is available due to the fold-flat second-row rear seats, which

do not require removal of the headrest for rearrangement. For models with three

rows of seats, the third row seats are split 50/50, and they readily fold flat

to allow the seatback to become the floor of the luggage compartment. They can

be folded from the side, or at the rear, using separate one-touch mechanisms.

With this new arrangement, more cargo space is available without removing seats,

and longer items can be conveniently stored.

A Smart Key System featuring keyless entry with push-button start is standard on

the Limited grade. The system allows the driver to unlock or start the vehicle

by carrying the keyless remote. The back door window has jam control, like the

moonroof and power side windows.

Another convenience feature is an available pull-out cargo deck that is capable

of carrying up to 440 pounds of weight. The cargo deck slides out to make

loading heavy items easier. When extended, the sturdy cargo deck can also be

used to provide seating, sheltered by the hatch, for tailgating and campsite

relaxation. For models with the sliding deck, a 6.4-liter capacity storage box

has been installed behind the rear seat, for handy storage of tools or other


Audio with "Party Mode"

The SR5 base audio system has an AM/FM/CD player with eight speakers, providing

quality sound throughout the cabin and is XM® Satellite Radio capable with a

SDARS tuner.

Standard audio on the Trail grade and optional on SR5 is an AM/FM/MP3 CD player

with eight speakers, integrated XM Satellite Radio (includes 90-day trial

subscription), USB port with iPod connectivity, hands-free phone capability and

music streaming via Bluetooth® Wireless Technology, and steering wheel audio


The Premium JBL audio system has a six-disk in-dash CD changer and 15 speakers

for outstanding audio performance. For models equipped with the optional

navigation system, a four-disk CD changer is used, and XM Satellite Radio,

Bluetooth, and iPod with MP3 control functions are included, with 15-speaker JBL

audio. Reception has been enhanced on and off-road by adopting a fender-mounted,

pole-type antenna. The navigation system includes a large seven-inch monitor and

features an eco function that allows you to monitor fuel consumption per minute

in real time, and fuel consumption per interval.

A "party mode" setting raises the bass and transfers the equalization to the

rear of the vehicle to provide excellent outside audio for tailgating. Party

mode benefits from rear hatch-mounted speakers and is actuated by a switch,

installed in the instrument panel to the right of the driver's seat (rear hatch

speakers function with, or without, party mode).

"In 1984 the first 4Runner helped cultivate and foster the up-and-coming SUV

market, said Carter. "When the new 4Runner launches later this fall it will

continue to be a perfect fit for young, and young-at-heart, outdoor and off-road


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