The 5th-generation Subaru Legacy has officially begun production, with the first car rolling off the Lafayette, Indiana assembly line late last week to confetti-strewn, ribbon-cutting fanfare.


In keeping with Subaru's recent new-model introductions, beginning with the current Impreza and continuing with the new Forester, the 2010 Subaru Legacy wears controversial new bodywork that abandons the elegantly understated lines of the outgoing model in favor of a more stylized (overstyled?) face attached to a car that has grown dimensionally in order to be better-positioned against the likes of the Honda Accord.


With production now underway, look for the new Subaru Legacy to start arriving in U.S. showrooms by July. We'll weigh in with our impressions of the car as soon as we can get our hands on one.


I really think it's going to be a good selling vehicle. It's designed for the North American market. I think it's got a lot of amenities that will appeal to the U.S. market," said Ken Nelson, a group leader in quality control who helped cut a red ribbon to celebrate the start of production.


It's pretty exhilarating. I've been working on this for a year and a half -- some pretty long hours.


SIA expects to build 165,000 vehicles this year. That includes a combined 68,000 Legacy and Outback models and 7,000 units of the Subaru Tribeca, along with 90,000 Toyota Camrys. That compares to a total of 183,249 units last year.


They should be in dealerships in July, maybe late June," said Tom Easterday, SIA senior vice president. "An ad campaign will begin in August or September.


Source:JConline via autoblog

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