New Toyota CEO Confirms Production of Sportscar

<center> <img alt="bestcar-555.jpg" class="mt-image-none" height="234" src="http://blogs.edmunds.com/straightline/bestcar-555.jpg" style="" width="400" /></center><br />According to a report by the Associated Press, Akio Toyoda, the newly installed CEO of Toyota, confirmed that the company will go ahead with plans to build a sportscar in collaboration with Subaru.<br /><span class="fullpost"> <br />"I am very excited about it and I plan to fast-track it," Toyoda said.<br /><br />Toyoda also told an audience at a management seminar in Traverse City, MI that he feels as though the company is at a new beginning that requires a new way of thinking.<br /><br />"I want to see Toyota build cars that are fun and exciting to drive," he said.<br /><br />Seems like we've heard that one before.<br /><br />Source: <a href="http://blogs.edmunds.com/straightline/2009/08/new-toyota-ceo-confirms-production-of-sportscar.html">insideline</a><br /><br /></span><p>

New Toyota CEO Confirms Production of Sportscar

According to a report by the Associated Press, Akio Toyoda, the newly installed CEO of Toyota, confirmed that the company will go ahead wit...

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California _ Subaru holding WRX games

<center><img height="301" id="gallery-main-image" src="http://www.motorauthority.com/content/thumbs/2/0/2009_subaru_impreza_wrx_driven_001-0508-950x650.jpg" width="400"> </center><br />Residents of California will be in for a treat this weekend when Subaru holds its first ever WRX games - an event that will feature a full day of Subarus and driving experiences. According to Todd Lawrence, the promotional manager for Subaru America, the WRX games will allow people to experience what it's like to be part of "the Subaru community".<br /><span class="fullpost"><br /><center><img height="299" id="gallery-main-image0" src="http://www.motorauthority.com/content/thumbs/2/0/2009_subaru_impreza_wrx_driven_003-0508-950x650.jpg" width="400"> </center><br />A number of activities will be held throughout the WRX games, but doubtless the highlight will be driving demonstrations from Subaru factory drivers, as well as guest drivers. Ken Block is already confirmed to be driving his Gymkhana 2 vehicle for the event, which is reason enough to check out the WRX games, but also present will be legendary drifter Steven Verdier and race-driver Kristian Skavnes.<br /><br /><center><img height="300" id="gallery-main-image1" src="http://www.motorauthority.com/content/thumbs/2/0/2009_subaru_impreza_wrx_driven_002-0508-950x650.jpg" width="400"> </center><br />Apart from the driving demonstrations, there will also be some activities that allow WRX-games attendees to get behind the wheel, including a 2010 Legacy 2.5GT driving experience where Subaru will let drivers loose on a custom course. There will also be a Subaru Freestyle Gymkhana where visitors can drive alongside a professional driver and compete against other visitors in a timed driving competition.<br /><br /><br /><center><img height="298" id="gallery-main-image2" src="http://www.motorauthority.com/content/thumbs/2/0/2009_subaru_impreza_wrx_driven_005-0508-950x650.jpg" width="400"> </center><br />Finally, there will also be a video games center with Subaru racing games and a miniature rally stage complete with jumps - for remote-controlled Subaru cars that is. The WRX Games will take place Saturday, August 1, from 10-4 p.m. at the Fairplex, 1101 W. McKinley Ave, Pomona, California.<br /><a href="http://www.motorauthority.com/gallery/driven-2009-subaru-impreza-wrx/2009-subaru-impreza-wrx-driven-008.html">More Photos</a><br /><br /></span><p>

California _ Subaru holding WRX games

Residents of California will be in for a treat this weekend when Subaru holds its first ever WRX games - an event that will feature a full ...

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Subaru Impreza vs Mitsubishi Evo vs Police drifting with Video

<center><object height="320" width="400"><param name="movie" value="http://www.youtube.com/v/IGEPL1zdgjA&hl=en&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/IGEPL1zdgjA&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="320" width="400"></embed></object></center><br /><br />Probably most of you, as soon as the snow hits, start searching for an empty parking lot for some drifting. <span class="fullpost">The Subaru Impreza and the Mitsubishi Evo in the video seem to be doing just that, a little fun in the snow. Until the Police arrives that is. Now the real fun begins. Instead of stopping, the Subaru Impreza and the Mitsubishi Evo continue doing donuts around the Police car while the audience can't stop laughing. We don't know how it all ended, but we're sure the Police was not very happy about it<br /><br />via:<a href="http://www.zercustoms.com/news/Video:-Subaru-Impreza-vs-Mitsubishi-Evo-vs-Police-drifting.html">zercustoms</a><br /><br /></span><p>

Subaru Impreza vs Mitsubishi Evo vs Police drifting with Video

Probably most of you, as soon as the snow hits, start searching for an empty parking lot for some drifting. The Subaru Impreza and the Mitsu...

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2010 Subaru Legacy scores 31mpg highway in EPA tests

<center><img height="201" id="gallery-main-image" src="http://www.motorauthority.com/content/thumbs/2/0/2010_subaru_legacy_liberty_001-0331-950x650.jpg" width="400" /> </center><br />Subaru has been curiously unaffected - or nearly so - by the tremors shaking the foundations of so many other carmakers' sales figures. And despite the 2010 Legacy's not-so-adorable face, it's developing its own following already. Today, that following will have a fairly tough pill to swallow with the release of the EPA's fuel economy figures.<br /><span class="fullpost"><br /><center><img height="207" id="gallery-main-image0" src="http://www.motorauthority.com/content/thumbs/2/0/2010_subaru_legacy_liberty_002-0331-950x650.jpg" width="400" /> </center><br />"We are thrilled that the all-new 2010 Legacy not only offers more space and a more rewarding drive than the competition, but it also delivers better fuel economy at a very competitive price," said Tim Mahoney, senior vice president and CMO of Subaru America.<br /><br /><center><img height="265" id="gallery-main-image1" src="http://www.motorauthority.com/content/thumbs/2/0/2010_subaru_legacy_liberty_006-0331-950x650.jpg" width="400" /> </center><br />It's not all bad news, as the Legacy 2.5i with CVT transmission manages 23mpg in the city, 31mpg on the highway and 26mpg combined, putting it solidly in the upper half of its class, especially considering the sedan's size, power, and AWD capability. In fact, Subaru says it's the most efficient 2010 mid-size AWD sedan in the U.S.<br /><br /><center><img height="267" id="gallery-main-image2" src="http://www.motorauthority.com/content/thumbs/2/0/2010_subaru_legacy_liberty_009-0331-950x650.jpg" width="400" /> </center><br />But the sportier and more powerful 2.5GT and 3.6R versions offer significantly worse efficiency, ticking over 18mpg in the city and 25mpg on the highway for 21mpg combined. That's only marginally better than some SUVs, and not very competitive in the Legacy's segment.<br /><br /><center><img height="302" id="gallery-main-image3" src="http://www.motorauthority.com/content/thumbs/2/0/2010_subaru_legacy_liberty_004-0331-950x650.jpg" width="400" /> </center><br />All of that said, however, the 2010 Subaru Legacy is actually more fuel efficient than the preceding generation, so current owners have something to sweeten an upgrade.<br /><br /><center><img height="179" id="gallery-main-image4" src="http://www.motorauthority.com/content/thumbs/2/0/2010_subaru_legacy_liberty_005-0331-950x650.jpg" width="400" /> </center><br />With real-world figures likely to fall somewhat below that mark for many drivers, it's an even darker picture. The only remaining model, the 2.5i with the six-speed manual transmission, does little to brighten the picture. Rated at 19mpg city, 27mpg highway and 22mpg combined, the manual is blown out of the water by the CVT.<br />Source:<a href="http://www.motorauthority.com/2010-subaru-legacy-scores-31mpg-highway-in-epa-tests.html">motorauthority</a><br /><br /></span>

2010 Subaru Legacy scores 31mpg highway in EPA tests

Subaru has been curiously unaffected - or nearly so - by the tremors shaking the foundations of so many other carmakers' sales figures....

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First 2010 Subaru Legacy rolls off the line in Indiana

<center><img alt="" height="267" src="http://www.blogcdn.com/www.autoblog.com/media/2009/03/2010_lg0005_h.jpg" width="400" /></center><br />The 5th-generation Subaru Legacy has officially begun production, with the first car rolling off the Lafayette, Indiana assembly line late last week to confetti-strewn, ribbon-cutting fanfare.<br /><span class="fullpost"><br /><center><img alt="" height="267" src="http://www.blogcdn.com/www.autoblog.com/media/2009/03/2010_lg0010_h.jpg" width="400" /></center><br />In keeping with Subaru's recent new-model introductions, beginning with the current Impreza and continuing with the new Forester, the 2010 Subaru Legacy wears controversial new bodywork that abandons the elegantly understated lines of the outgoing model in favor of a more stylized (overstyled?) face attached to a car that has grown dimensionally in order to be better-positioned against the likes of the Honda Accord.<br /><br /><center><img alt="" height="268" src="http://www.blogcdn.com/www.autoblog.com/media/2009/03/2010_lg0008_h.jpg" width="400" /></center><br />With production now underway, look for the new Subaru Legacy to start arriving in U.S. showrooms by July. We'll weigh in with our impressions of the car as soon as we can get our hands on one.<br /><br /><center><img alt="" height="202" src="http://www.blogcdn.com/www.autoblog.com/media/2009/03/2010_lg0000a_h.jpg" width="400" /></center><br />I really think it's going to be a good selling vehicle. It's designed for the North American market. I think it's got a lot of amenities that will appeal to the U.S. market," said Ken Nelson, a group leader in quality control who helped cut a red ribbon to celebrate the start of production.<br /><br /><center><img alt="" height="207" src="http://www.blogcdn.com/www.autoblog.com/media/2009/03/2010_lg0000b_h.jpg" width="400" /></center><br />It's pretty exhilarating. I've been working on this for a year and a half -- some pretty long hours.<br /><br /><center><img alt="" height="300" src="http://www.blogcdn.com/www.autoblog.com/media/2009/03/2010_lg0002_h.jpg" width="400" /></center><br />SIA expects to build 165,000 vehicles this year. That includes a combined 68,000 Legacy and Outback models and 7,000 units of the Subaru Tribeca, along with 90,000 Toyota Camrys. That compares to a total of 183,249 units last year.<br /><br /><center><img alt="" height="267" src="http://www.blogcdn.com/www.autoblog.com/media/2009/03/2010_lg0011_h.jpg" width="400" /></center><br />They should be in dealerships in July, maybe late June," said Tom Easterday, SIA senior vice president. "An ad campaign will begin in August or September.<br /><br /><center><img alt="" height="178" src="http://www.blogcdn.com/www.autoblog.com/media/2009/03/2010_lg0004_h.jpg" width="400" /></center><br />Source:<a href="http://www.jconline.com/article/20090530/BUSINESS/905300329">JConline</a> via <a href="http://www.autoblog.com/2009/05/31/first-2010-subaru-legacy-rolls-off-the-line-in-indiana/">autoblog</a><br /><br /></span>

First 2010 Subaru Legacy rolls off the line in Indiana

The 5th-generation Subaru Legacy has officially begun production, with the first car rolling off the Lafayette, Indiana assembly line late l...

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Hire Him: Next-gen Subaru WRX STI is privately rendered awesomeness-with Video

<center><img height="252" src="http://cache.gawker.com/assets/images/jalopnik/2009/05/GRID_Subaru_Impreza_STI_Concept.jpg" style="display: block; float: none;" width="400" /> </center><br /><br />It's fair to say that Subaru has enjoyed a run of strong product in recent years, as well as an exponential credibility increase in enthusiast's eyes, essentially ever since the automaker began shipping over the Impreza WRX back in 2001. Those considerable achievements aside, it's likewise fair to say that Subaru has yet to well-and-truly crack the aesthetics portion of the modern carbuilding equation, having produced some daring (if ungainly) entries like the origina B9 Tribeca and a series of aggressive yet unpretty Impreza variants.<br /><br /><span class="fullpost"><br /><br /><center><img alt="" class="postimg left notrounded" height="234" src="http://jalopnik.com/assets/images/gallery/12/2009/05/medium_3568244474_cb672eca71_o.jpg" width="400" /> </center><br /><br />And while we applaud originality, we think the folks at Fuji Heavy Industries could use a consistent design force, a man (or woman) with a mission that's out in the public eye as something of a known quantity. Think: General Motors' Ed Welburn, former Mazda-turned-Tesla wunderkind Franz von Holzhausen, former BMW lightning rod Chris Bangle, etc.<br /><br /><br /><br /><center><img alt="" class="postimg left notrounded" height="234" src="http://jalopnik.com/assets/images/gallery/12/2009/05/medium_3567432225_3a2964e960_o.jpg" width="400" /> </center>　<br /><br />All of this is not to say that the man behind the WRX STI rally car renderings shown here has the answers, but we know one thing: When passing these images around Autoblog's (virtual) offices, we all couldn't help but say something to the effect of: "Oooooh, damn that's hot!" – a phrase we can't remember associating with Subaru, much as we love driving the vehicles themselves. In any case, these images come courtesy of one Lars Martensson (apparently better known on the interwebs by his handle 'GRID)', a man who spends his days crafting 3D renderings for videogames (Rallisport Challenge 2 for xBox, Battlefield 2 for PC).<br /><br /><br /><br /><center><img alt="" class="postimg left notrounded" height="234" src="http://jalopnik.com/assets/images/gallery/12/2009/05/medium_3568244414_e48644c33e_o.jpg" width="400" /> </center><br /><br />To us, this Swede has a handle on what the STI needs to be: Squat, mean, and purposeful. Okay, so perhaps the cut-down greenhouse wouldn't leave much room for taller folks (much less a helmet), but if one of these were parked in our driveway, well... we'd happily squat a little.<br /><br /><br /><br /><center><div><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/6z7IAviCupQ&hl=en&fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/6z7IAviCupQ&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="344" width="425"></object></div></center><br /><br /><br /><br />via:<a href="http://www.autoblog.com/2009/05/27/subaru-hire-him-next-gen-wrx-sti-is-independently-rendered-awe/">autoblog</a><br /><br /><br /><br /></span>

Hire Him: Next-gen Subaru WRX STI is privately rendered awesomeness-with Video

It's fair to say that Subaru has enjoyed a run of strong product in recent years, as well as an exponential credibility increase in ent...

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