Price cuts are the name of the game this year as carmakers fight to keep or gain market share in a highly compressed sales atmosphere. Audi in particular is fighting hard to remain competitive, today releasing pricing for the 2010 S4, A5 Cabrio and S5 Cabrio.
The S4 gets a major price drop, going from a base price of over $57,000 to the 2010 model's starting price of $45,900. Audi says it has repositioned the car "to be more attainable without compromises in performance or features." The huge price gap is thanks in part to the substitution of a supercharged V-6 for the 4.2-liter V-8 found in the old model.
The S4 sedan and A5/S5 Cabriolet feature technological advancements as available features that enhance both interior and performance luxury. The 3G MMI (Multi Media Interface) with 3D map graphics and SIRIUS traffic displays the latest evolution of 3D navigation, joystick control for navigation map destination finding, updated graphical clarity, SIRIUS® artist/title preview, and SIRIUS traffic-based navigation. The S4 sedan features voice-based destination input control, and voice inputs such as “I’m hungry,” “I need gas” and “I need coffee” that will point to the closest options. The unique Audi drive select option available in the S4 sedan and A5/S5 Cabriolet also helps the driver customize steering, suspension, and acceleration characteristics. The available performance-oriented Sports Rear Differential package with torque vectoring is reserved for the S4 sedan and S5 coupe/Cabriolet.
Pricing for the S tronic S4 sedan starts at $47,300. The new S4 will be available in the U.S. at the end of August.
Also priced today, the Audi A5 Cabrio starts at $42,000 for the manual-equipped front-wheel-drive version or $44,100 for the Tiptronic quattro. The sportier S5 Cabrio is only available with the S tronic transmission and starts from $58,250.
Audi's introduction of the A5 and S5 Cabrios marks the replacement of the A4 and S4 Cabrios, and an expansion of the U.S. A5 lineup. The A5 Cabrio will be available in the U.S. sometime this fall, but the S5 cabrio will join the S4 Stateside in late August.